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The Filter Pourover Framework (SME Authority Interview)

The solution to camera-shy executives and soulless content. A premium service that extracts raw, authentic expertise from your Founder or Subject Matter Expert (SME) and converts it into high-leverage content assets, building trust and authority that AI cannot replicate.

Pain points addressed

Executive time constraints for content creation
Content hesitation ("Shy on camera," "don't know what to say")
Need for authentic, human-first trust in a noisy market
No clear content strategy
Content not tied to the sales funnel
Boring, templated content that fails to capture attention

Solutions provided

De-risks expert participation
Generates authentic, high-authority content fast
Creates scalable, foundational video assets
Builds trust as a first-touchpoint to accelerate deals
Establishes a Trust Velocity framework

Specific
results

90-Minute, Guided Interview Session with your SME

5-7 Repurposable Video Clips (raw footage)

Price

€2500

Who this is for

B2B SaaS Leaders whose content relies heavily on founder/SME credibility but lack the internal ability to extract the expertise efficiently.

Price

€2500

Full Transcription for written content repurposing

Scalable Content Framework guide for redistribution

Ready to start brewing SME content?

While productized for consistency, each solution is tailored to your unique needs, ensuring maximum impact and a personalized approach. Let's discuss which "drink" is perfect for the next stage of your team's development.

Let's chat over a coffee!